24. helmikuuta 2020
It’s official: it takes 300 discarded Nespresso pods to build a stylish urban bicycle, as a Swedish start up company have now demonstrated....
It’s official: it takes 300 discarded Nespresso pods to build a stylish urban bicycle. The Swedish start-up Vélosophy, in collaboration with Nespresso, made the discovery and created the limited edition model that costs € 1,290.
The initiative is certainly one-of-a-kind and showcases that there are limitless possibilities to reuse waste. Nespresso’s latest bold initiative that shows the company’s commitment to fostering a circular economy has been representatively called “RE: CYCLE”.
The company uses aluminum to create its capsules which is a material that can be melted down and repurposed for an unlimited number of times. The company made great efforts to encourage is customers to recycle the coffee pods. And, in times of great criticism regarding single-use products, these initiatives are really important for the company’s reputation.
Nespresso joined forces with Jimmy Ostholm, a former IKEA communications manager and created the RE: CYCLE PROJECT. Intrigued by all the sustainable initiatives of Nespresso, Ostholm thought of the idea of using the recycled pods to create a bicycle.
However, the project faced a technical challenge represented by finding a way to transform the lightweight aluminum into a rigid material that will meet bicycle manufacturing safety standards. Yet, the two founders of the project finally found a solution after two years of development and the result was that it takes 300 recycled Nespresso pods to create a bicycle.
300 recycled Nespresso pods converted into a Swedish bicycle